Blew my mind that a water filter that is this easy to fit can be so effective! Our daughters hair was green, middle of winter and not swimming at all. We worked out if was from the old pipes in our house. We added a shower filter and wow her hair is back to normal. You can feel a huge difference in the softness and smell of the water too. Will be reordering!

Jacque B.

I'm loving the Vida Pura shower filter! Been using it for just over a month now, and I can feel the difference in the health of my skin and my hair. The water itself feels softer on your skin, and when I come out of the shower, I don't feel dry or itchy like I did without the filter. I feel confident being able to wash my face and hair in the shower, knowing the filter is removing the nasty chemicals you can find in unfiltered water. Super easy to install and customer service was great!

Claire L.

I’ve struggled with acne for the past year and a half, and one thing I really wanted to address was the water I was putting on my face every day. Since switching to this filter, I’ve noticed a clear decrease in inflammation and redness, and my skin just feels calmer overall. I’m so relieved to finally have fewer breakouts that look irritated or “infected,” and I truly think the filter has played a big part in that.

Alison K.

After switching to Vida Pura filtered showers, I noticed a huge difference in my Eczema within weeks. The irritation eased, and my skin feels calmer.

Victoria B.

The Vida Pura Promise

Improved skin & hair, guaranteed

Chlorine is commonly added to tap water to disinfect it, but it can be harsh on skin and hair. Over time, things like ageing pipes and environmental factors can also introduce heavy metals into your shower water.

Vida Pura helps reduce chlorine and impurities so your shower supports healthier-looking hair and more comfortable skin, every day.

Try Vida Pura in your own home for 30 days. If you don’t feel the difference, you can return it for a full refund.

Try for 30 Days

What's in Your Shower Water?

  • Chlorine & Chloramines

    Chlorine is added to tap water to disinfect BUT it wreaks havoc on your skin and hair. Even low levels can strip natural oils, leaving skin dry and hair brittle.

    The Vida Pura Shower Filter effectively removes chlorine from your water.

  • Volatile Organic Compounds

    VOCs are chemical pollutants that can sneak into tap water and irritate the skin, dull your hair, and contribute to long-term health concerns.

    The Vida Pura Shower Filter helps reduce VOCs, so your daily rinse feels as pure as it looks.

  • Heavy Metals

    Metals such as lead, arsenic and mercury may be found in trace amounts in tap water. Not only can this have an effect on hair & skin, but they are also detrimental to your overall health.

    The Vida Pura shower filter reduces heavy metals to improve your overall wellbeing.

  • Micro-plastics

    While the long-term effects of microplastics are still being studied, they’re known to disrupt skin balance and may carry harmful chemicals.

    Vida Pura’s advanced filtration helps keep these unwelcome additions out of your shower ritual

Why Vida Pura?

Most shower filters use GAC (granular activated carbon) balls, which let water pass unevenly and lose efficiency fast.

We use ACF (activated carbon fiber) sheets which is a far superior technology that provides up to 10x better absorption.

In addition, we use premium KDF-55, and Vitamin C which together creates a filter that removes chlorine far beyond others on the market.

Where other filter brands chlorine removal rate falls to around 60% after a few weeks, Vida Pura remains above 95% for its entire lifespan.