After spending years working in water filtration, we became all too aware of the contaminants in tap water and their effects on our skin, hair and health. Once we knew - we couldn't unknow.
Designed for Peace of Mind
We started Vida Pura during one of the most chaotic, beautiful seasons of our life—adding our second baby to our family while building a business from scratch. It involved holding a newborn in one arm and testing shower filters with the other. We wanted something that felt simple, safe, and pure. Something we could trust on our skin, and our children's.
Functional - yet beautiful
Vida Pura filters are designed to perform reliably by removing chlorine and other common contaminants while maintaining consistent water pressure. Their form is simple and elegant, built to integrate seamlessly into modern bathrooms. We focus on clean lines, durable materials, and a finish that complements everyday spaces.