When it comes to skin care, most people think about what they apply: serums, moisturisers, masks. But what about the water that touches your skin every single day?
At Vida Pura, we believe skin health starts in the shower. That’s why we created a filter that doesn’t just remove chlorine but neutralises it with Vitamin C, filters out chloramines, and reduces heavy metals and other irritants that can dry, inflame, and dull your skin.
More than just chlorine removal
Many people know about chlorine in tap water and its effect on your skin: it strips you of your natural oils leading to drier and often, more irritated, skin. Bjt Australian tap water also has other contaminants that can effect our skin health.
- Heavy Metals like lead and copper
- Volatile Organic Compounds
- Hard water minerals that disrupt skin balance
Vida Pura tackles all of it which means less dryness, less irritation, and more radiant, resilient skin.
Skin Conditions that may benefit
- Eczema and dermatitis
- Psoriasis Keratosis Pilaris (KP)
- Acne-prone or congested skin
- Dry, itchy, or sensitive skin
But showering in filtered water benefits everyone by protecting your skins natural oils and reducing inflammation
Elevate your daily shower
By switching to filtered showers you are transforming your everyday ritual into a source of wellness.
With minimalist design and premium filtration media, Vida Pura is a conscious upgrade to your daily routine.
Because water should purify, not compromise.

