If you’ve ever stepped out of the shower with dry, itchy skin or hair that feels more straw than silk, you’re not imagining it. The culprit is often the water itself. In Australia, our tap water is treated with chlorine and other chemicals to keep it safe to drink, but those same additives can wreak havoc on your skin, scalp, and hair. That’s where the Vida Pura Shower Filter comes in — designed to transform your daily shower into a pure, spa-like ritual.
The Problem With Unfiltered Water
- Chlorine exposure: Strips away natural oils, leaving skin dry and hair brittle.
- Heavy metals & impurities: Trace amounts of copper, lead, and other contaminants can sneak into your water supply.
- Hard water minerals: Calcium and magnesium build-up can leave your hair flat and your shower glass cloudy.
Why Vida Pura is Different
Not all shower filters are created equal. Many promise results but only scratch the surface. Vida Pura’s multi-stage filtration system is engineered specifically for Australian water conditions, removing up to 99% of chlorine while also reducing heavy metals, sediments, and odours.
- Advanced KDF + Activated Carbon Technology: Proven effective at high shower temperatures, targeting chlorine, heavy metals, and organic compounds.
- Vitamin C infusion: Neutralises chloramine (a tougher chemical than chlorine) while adding a gentle boost for skin and hair health.
- Luxury design: Minimalist, sleek, and built to complement modern bathrooms.
- Australian owned & tested: Tailored for our unique water supply, not just a generic overseas import.
Backed by Lab Testing
We know that trust comes from proof, not just promises. That’s why Vida Pura filters are independently tested in accredited labs to validate performance.
- Chlorine reduction: Lab results show up to 99% removal of free chlorine at normal showering temperatures (around 40°C), aligning with international benchmarks for premium shower filters.
- Consistent performance: Unlike cheaper filters that lose effectiveness quickly, Vida Pura maintains high reduction rates across the full cartridge lifespan.
These results put Vida Pura in line with the world’s most respected filtration standards, such as NSF/ANSI 177 certification for chlorine reduction, which is the gold standard in shower filter testing.
The Benefits You’ll Notice
- Softer, more hydrated skin
- Stronger, shinier hair
- Gentler showers for kids & sensitive skin
- A spa-like experience at home
Why It’s the Most Effective Choice
Plenty of filters claim to “improve” water, but Vida Pura goes further. By combining scientific validation with eco-luxury design, it doesn’t just filter — it elevates your everyday ritual.
Feel the Difference
Ready to feel the difference? Upgrade your shower with Vida Pura and experience water the way it was meant to be: pure, gentle, and nourishing.
